Pick a company that has replaced its CEO within the past 10 years as part of a corporate turnaround attempt. Address the following areas in a 6-page paper (not including title page, reference page, or exhibits):
Discuss the role the company’s mission, vision, and values played in the turnaround attempt.
Briefly identify and explain the main changes / initiatives that were undertaken as part of the turnaround.
Conduct a short external analysis based on the PESTEL and Porter 5-forces models. Based on your analysis, is the industry attractive?
Conduct a short internal analysis of the firm’s resources and capabilities using the VRIO approach. Is there anything that can be the source of a competitive advantage for the firm?
Based on your analysis above, should the turnaround be successful? Briefly explain your answer.
Click Case Analysis Guidelines and Rubric for further details on this assignment.
Submit Mini Case Analysis 1 to the Assignment basket no later than Sunday 11:59 PM EST/EDT.
(This Assignment may be linked to Turnitin.)
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