Sport licensing recommendations | Marketing homework help

3-2 in 2-4 pages double space and references topic is on the Detroit Lions (NFL team) 

investigate its current  merchandise licensing offering. You may find some of this information on  their website or the website of the league or sport governing body.

Identify and suggest at least six to eight things you would recommend  they do to improve their licensing program/offering based on what the  sport organization has done. Also, comment on who might be ideal  strategic alliance partners that they might approach/use to execute your  recommendations.