Posted: August 28th, 2023

Project 1 researching consumer buying behavior mba 640 product line: | MBA640-9048

Client Name: ACME

Industry: Apparel

Product Line: Designer jeans

Customers: North American (US and Canada) and European (Germany and UK) jeans buyers

Competitors: 1. Polo Ralph Lauren

2. Tommy Hilfiger

3. Nautica

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