Part 3 cases: case 3.4

Use the case as a basis for doing additional research on the topic. Use the case questions as a jumping-off point for your discussion. Do not simply answer the questions but elaborate on the point that the questions ask to be addressed. Weave your answers into responding to the topics in the case. Use APA style and formatting to compose the 600-800-word case. Please seek to add 3-4 additional business-related journal articles or trade-based resources for support. The word count excludes any charts and graphs and your reference list. 

The book being discussed is 

  Global Business, 4th Edition (Cengage Learning US, 2017). Mike Peng. ISBN: 9781305500891.