Posted: October 21st, 2022

Mgt 465 week 5 benefits of developing a brand

Write a 1050-1400-word paper in which you discuss the benefits of developing a brand. Each Learning Team member must choose one brand. Remember to select different brands than the brands selected by your own Learning Team members.

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Compile an analysis of those brands and discuss how each company has capitalized on its own brand. Emphasize the following points:

  • Benefits of developing a brand
  • Benefits of line extensions
  • Consequences of diversification
  • Benefits from licensing

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