Posted: October 16th, 2022

Health care marketing cases week 6

After reading Chapters 11&12 answer the following:

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1. The Empathy Campaign—On an emotional level, one of the strongest campaigns created by the Cleveland Clinic was their “Empathy Campaign.” As a large, major international center, this campaign, as can be seen in the YouTube site, was viewed over two million times. Its reception externally and among internal employees was extremely positive and continues to receive favorable market response.
Empathy: The Human Connection to Patient Care

https://www.youtube.com/watch?v=cDDWvj_q-o8
Research the topics of Empathy in Healthcare promotion.

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