Applying the rope process | PREL 3001 – Principles of Public Relations | Walden University

For this Assignment, you will read “Case Study: Alaskan Brew Comes Clean”about the Alaskan Brewing Company’s efforts to expand into Washington state. You will then write a 4- to 6-paragraph essay. In your essay, be sure to address the following:

• Briefly outline the ROPE process in this case.
• Why did the company choose this research? Why was this important?
• What other objectives might the organization have included in this case?
• Do you believe the organization used the best programming options? Why or why not?
• How well did the evaluation tie back to the organization’s objectives?