Posted: May 3rd, 2022

4-2 blog | MKT 432 | Southern New Hampshire University

Marketing objectives are the broad-based statements or goals of an organization (e.g., to increase brand awareness or drive sales through online channels.) In your blog, discuss why and how companies use marketing objectives. In your discussion, include how to align marketing activities with the mission, objectives, and goals of the organization and the consideration of legal and ethical issues in the development of objectives.

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