According to Perreault, Cannon, and McCarthy (2014), branding is the use of a name, term, symbol, or design, or a combination of these, to identify a product. Branding can have a significant impact on consumers when they are making buying decisions. For example, can you think of a common brand of orange juice? Coffee? Soda? Sneakers? Cleaning product? Now, when you think of each of these, do you also picture their logo? The likelihood is high that you do, and this is due to their strategic branding.
Review the Crume web article in this week’s Learning Resources.
Find a company that engages in cause-related marketing.
Submit by Day 7 your completed Week 3 Assignment Template in which you address the following in 500–750 words:
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