Posted: April 18th, 2022
This assignment 14 full pages
The company is Harley Davison.
Subject: we are marketing it to eco-friendly people. It is an existing product (LiveWire motorcycle) and a new market (environmentally conscious people).
2. Situation Analysis (Focus on the current status quo):
a. Company (three pages).
i. Who is our company? What are we known for? What makes us different from competitors? (strategic/competitive advantage)
ii. Corporate goals (mission)
iii. SWOT analysis (include perspectives from all three subjects)
iv. Describe some of your company’s capabilities and processes.
e. Collaborators (Key relationships: Who are they? Why are they relevant?) (Three Pages)
4-Strategy execution – (Three Pages)
ii. Value proposition and customer price sensitivity
iii. Pricing strategy (short term/long term)
iv. Breakeven analysis (e.g., facility location decision)
5-Implementation and control –(Five pages)
d. Sensitivity Analysis and discussion: such as but not limited to – volume, revenue, and cost per
unit and discount rate
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