Posted: March 28th, 2022

Market research journal | Marketing homework help

 The Non Profit is HER –

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How to approach this assignment…

Please choose any nonprofit you would like to study for this assignment!

Breakdown the title – market (a place where two parties gather to facilitate an exchange of goods or nontangible services), research (investigation or study of materials to establish facts and reach new conclusions), and journal (a daily record of research, thoughts, or observation).

Plan – to work on the assignment daily over five days to gain insight into your organization over time, researching, and recording observations each day.

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Organize – your content based on the required checklist below. It is a ten-item list that you will use to fill your journal. You may use the required items in any order you choose. Journals are great because they keep information all in one place and permit future reference. This is a helpful tool to use before creating a marketing plan or devising marketing strategies as the research, thoughts, and observations you record in a journal will support your ideas. Each day should contain a similar amount of information, some days might be a little longer or shorter.

Format – you are welcome to present the information in any format you choose. Here are several optional suggestions. 1) List the day/date and what you researched that day (like a diary) 2) A narrative paper conveying information as a story including sensory details (sight, sound, touch, taste, and smell). 3) Try a Bullet Journal, but please do not confuse the use of a bullet journal with listing information in bullet point format, complete sentences and paragraphs should be used. Sample page to follow.

Length | Appearance – six pages including title or cover page and five APA or MLA reference citations. Including a date on your title or cover page is important to show at what point in time the content was relevant. Remember a journal is a tool to look back on for reference. Please use 1-inch margins, 12-point font, double spacing, and page numbers. Please exclude excessive blank space or pages. Exceeding six pages is fine. Please post this ONLY in the Assignment folder, not this Discussion topic, thank you!

Required content checklist – please make sure to include all of these items in your journal in any order you like.

1) Digital marketing – please choose one option here to discuss.

email marketing, mobile marketing, SEO – Search Engine Optimization (how easy was it to search and find your nonprofit)

2) Competitive environment.

SWOT Analysis

3) Target audiences.

Individuals or groups you are trying to reach or have a connection with your nonprofit – i.e., volunteers, members, donors, services recipients or, Board members.

4) Social media.

What types are used and how much engagement is apparent i.e., how many Followers or Likes?

5) Nonprofit in the news.

Is your nonprofit in the news this week? Is there a way they could gain attention in local or national news?

6) Brief history.

Where does your nonprofit operate? How did they get started?

7) How your nonprofit appears to use the marketing mix.

Place – where your nonprofit operates – geographic impact.

Price – is there a charge for entrance or services.

Promotion – how does your nonprofit create visibility.

Product – does your nonprofit market a product, service, or experience?

8) What do you think the value proposition of your nonprofit is?

Extending an offer and making it a more appealing choice than your competitors.

9) The mission statement of your nonprofit.

You will need to locate this.

10) Please use two vocabulary words from the first two Discussions. 

The vocabulary list can be found in the Course Content section of the classroom.

Sample Bullet Journal Cover Page:

Page 1 – Day, Month, Date

Key – 

tasks – for tasks I am using the *

events – for events I am using the $

notes – for notes I am using the #

*research the competitive environment (discuss how you will approach this, such as sources for research or information. This could also include the use of first-hand observation, questionnaires, interviews, and surveys.)

 $ attend a meeting on how to use Wordle (then describe how your nonprofit might use this in the notes section).

 # Today I learned my nonprofit has 30,000 members and its mission statement is…

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