Debate – brentford fc case study

Q1: Which are the main benefits that data has brought to Brentford FC? Could they have achieved the same results without data? If yes/no, why?

Q2: The case study talks about the xG (expected Goals) algorithm, could you please research it and explain in your words why this KPI is important for sport teams?

Q3: Apart from xG, which other KPIs is the community suggesting sport clubs today to have a more sustainable and predictable performance? Please provide 1 example from football and 1 example from other sports (i.e. NFL, Cricket, Basketball, etc.)