State the name of the organization and describe its mission and purpose. Provide details about the company.
Explain in detail the facts of the event that generated negative publicity, crisis, or scandal. Discuss why this situation would create negative publicity.
Create the specific goals your campaign will try to achieve and justify why you chose these goals.
Design and explain the steps you will take to achieve your goals.
Discuss six of the ethical core values that a PR professional should employ in responding to the crisis (Chapter 6). Identify the internal and external stakeholders who will be affected by your actions.
Compose an evaluation plan and explain how you will use it to assess the outcome of your campaign.
Include a conclusion to summarize your points.
Include in-text citations when presenting information from other sources. You should begin your search for sources in the Strayer Library.
Use a minimum of three credible, relevant, and appropriate sources.
Include a sources page at the end of your paper.
Limit the use of quotes (no more than 10% of direct quotes in body of paper). Paraphrase content to demonstrate your understanding of the material.
Include 7–8 headings to organize the paper by various sections or topics.
Note: Source pages are not included in the 4–5 page count.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
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“ Week 4 assignment – developing a public relations plan, part 1 | BUS300 | Strayer University ”