Posted: February 6th, 2022
Instructions: Analyze the scenario and the data provided to create your CRM to address the problems you identify in the template provided.
Checklist: Create a CRM Plan addressing the following:
· Write a synopsis of the problems.
· State the SMART goals to resolve the problems.
· Describe alignment of mission to market and branding.
· Outline training of staff.
· Explain how you will create brand awareness.
· Provide opportunities for product testing.
· Identify customer touch points and explain how addressed.
· Describe promotion of IW to create brand loyalty.
· Explain how you will create value for customers from their point of view.
· Provide a follow-up and summary of your plan.
Respond in 2–3 pages (minimum 600–800 words) in the template using APA format and citation style. Submit your response to the Unit 9 Assignment Dropbox.
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