Posted: January 6th, 2022

3000 words strategic innovation in 24 hours

When completing Part 2 of individual report, you are strongly advised to use all four Ps (Product, Process, Position, and Paradigm) from the ‘4Ps of Innovation Space’ framework for the Bizteczec case study, rather than simply using only 1 or 2 of the Ps from the framework.

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In addition, you may find the attached academic article written by Francis and Bessant (2005) helpful, as it may help you develop a deeper understanding of the ‘4Ps of Innovation Space’ framework.

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