Posted: December 14th, 2021

Ba 2500 mod 2 assignment 2

 Instructions:In Module 2, we learned that all products go through a Product Life Cycle, and that marketing decisions are influenced by which stage the product is in. 

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  1. Create a visual deliverable of your choice (infographic, PowerPoint, video, etc.) which communicates the information below. 
    1. What is the Product Life Cycle? What value is this to marketers?
    2. Explain the four stages of the product life cycle.
    3. Describe how which stage of the product life cycle a product is in influences a firm’s decisions relating to:
      • Product
      • Price 
      • Promotion
      • Place (Distribution)
  2. Prepare a brief written document (less than a page) which reflects upon the product you discussed in Module 2 Assignment 1:
    • Which stage of the product life cycle do you think your selected product is currently in? Explain why.
    • How can marketers extend the life of their product beyond its current stage? What specifically should they consider doing when it comes to product, price, promotion, and place?

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