Posted: November 18th, 2021

Crisis communication plan | Marketing homework help

 Choose an organization (or use your own) and create a crisis communication plan.
Your plan should include the following parts:

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  • Introduction & Table of Contents
  • Brief organization background to serve as information for crisis management team
  • Description of the Plan’s Purpose, including its Identify types of crises your organization could face (categorize these under broad headings, ex. accidents, financial, personnel, etc.)
  • Identify a crisis management team
  • Identify third party potential supporters or credible experts
  • Immediate Response Checklist
  • Establish procedure for dealing with the Media during a crisis
  • Press release template
  • Procedure for evaluating the crisis plan

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