Posted: April 27th, 2021

Marketing concepts and pricing | Intro to business

Marketing is about creating exchanges. . . . when two parties give something of value to each other to satisfy their respective needs and wants” (Gitman et al., 2018, p. 413). As a start up business owner of a sole proprietorship you are confronted with two questions by your financial backers.

  • Can the marketing concept be applied effectively? Explain why or why not?
  • How does the stage of a product’s life cycle affect price? Give an example of how products in your business will be impacted.

I have a skincare business called

Your original post to this forum must be at least 250 words. Original post is due by midnight Thursday, April 15, 2021.  Responses to two classmates are also required and due by April 18, 2021 by midnight.  Users must post in order to see classmate replies to this discussion

Please follow the directions. Textual citations, references, and the cover page should be in APA formatting using the APA 7th edition. Please check for grammatical errors. Make sure to fully answer the questions provided.

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