There are four prompts in the attachment (the first question can be found through out the first few slides)

 

**The company that I have chosen is Apple, Inc.

so answer the prompts around Apple, Inc.

 

Answer each prompt in paragraph format, follow the questions in the slides. The questions are shown( some slides repeat each part of the question)

Write one page for each prompt covering the powerpoint slides and use examples in the required reading

The powerpoint slides basically asks the question and offers the answer, so write what the slide is telling you and pull examples from the text books and Apple, Inc

 

Required Books

Use examples from the following text books:

Marketing: An Introduction, 12th ed. by Armstrong and Kotler

 

Positioning: The Battle For Your Mind Trout and Ries, McGraw-Hill, 2000.

 

Contagious: Why Things Catch On Jonah Berger, Simon and Schuster, 2013