Posted: April 11th, 2021

Principles of marketing research 3 | BBA 3201 – Principles of Marketing | Columbia Southern University

Hello everyone, I have a Research Project for you today. This assignment must be DONE by Sunday, November 24, 2019, no later than 9 pm. By the way, I need this assignment to be PLAGIARISM FREE & a Spell Check when completed. Make sure you read the instructions CAREFULLY. Now without further ado, the instructions to the assignments are below:

Instructions

The marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry:

  • soft drink,
  • fast food/restaurant,
  • hotel,
  • cell phone provider,
  • banking,
  • automobile,
  • airline, or
  • entertainment.

Provide an example of the four areas of the marketing mix—product, price, placement, and promotion—used by each of your selected companies.

Discuss where their marketing mix strategies are similar and where they are different. Explain why.

Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy.

Also, consider the element of ethical promotion and social responsibility toward consumers.

In addition to company websites, http://www.ibisworld.com/ and http://www.mergent.com/ are excellent resources to find information about markets and individual companies.

Your research project must include an introduction. You must also reference at least one journal article from the CSU Online Library (which will down below) and two articles from business-related or news websites (which you are free to choose); therefore, your essay should be supported by at least three sources. Your research project must be at least four pages in length and double-spaced (APA format), not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting. An abstract is not required.

By the way, I’ve added 14 attachments down below. The first attachment is a Study Guide for this Unit Assignment and 13 CSU Articles relating to each of the Industries above but ONLY PICK ONE Article out of the 13 to reference for your research paper and remember to add two business or news sites of your own choosing to support your companies you selected for your industry.

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