Posted: March 29th, 2021
All of us need things and want things. While we can debate the difference, one thing is clear—we are all consumers. Watch the video, and then choose one of the items (a mini-van, computer, or watch) and think about the stages that you may pass through if you were to actually purchase the item.
For this assignment, you will actually go through the first four stages in the cognitive consumer decision-making process, just as if you are purchasing the item based on a real problem you are seeking to resolve. These stages include (a) Problem Recognition, (b) Information Search, (c) Evaluation of Alternatives, and (d), Product Choice. You are to journal each stage of the decision-making process, and then predict the most logical outcome (Stage five—Outcomes). Your journal will be organized in a typical Word document using 12-pt Times New Roman font—1/2″ margins. You will submit that document.
CategoryPoints%DescriptionCritical Thinking 50 Put your best foot forward in this class. Critical thinking is important here and substantive answers will score much higher than one-sentence answers.Organization and Accuracy 30 All six sections are present, in order, and clearly demarcated.Grammar and Spelling 30 The paper will exhibit proper grammar, sentence structure, and correct spelling. (Each instance will result in a one-point loss.)Total 100100A quality paper will meet or exceed all of the above requirements.
Use the template below for your paper (A though F) and make sure to answer the questions in each stage within your answer.
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