For this project, you will need to have a solid understanding of your client’s consumers in order to develop, evaluate, and implement effective marketing strategies. You have two weeks to finish and should aim to complete all seven steps in this project by the end of Week 2 of the course:

  • Step 1: Complete Your Skills Gap Analysis
  • Step 2: Attend Meeting with ACME
  • Step 3: Review Marketing Information on Consumer Buying Behavior
  • Step 4: Conduct a Consumer Buying Behavior Study
  • Step 5: Complete Your Value Proposition
  • Step 6: Complete Your Final Consumer Buying Behavior Report
  • Step 7: Submit Your Work