Think about episodes of your persuasion experiences. Reflect your persuasion attempts that successfully changed your target’s attitude or behavior. Or think about episodes of your being persuaded by a salesperson, family member, friend, ad, social media, or anything. Or think about your persuasion attempt that turned out to be a failure. Considering them what do you think are the most important ingredients in successful persuasion? What are the major difficulties in changing attitude and behavior? This paper is not intended to test your knowledge on persuasion. Rather, focus more on what you have learned from your own experiences. What insights have you gained from your everyday persuasion experiences? Based on those episodes, explain what you think makes successful persuasion. 3-4 pages.