Tesla motors | Marketing homework help

Tesla Motors in 2013

Will sparks fly in the automobile industry?

HBS 2015 #MH0017-PDF-ENG

STRAT MAGT Growth, KSF, and corporate level strategy

Overview and Objectives:

The case describes the evolution and the critical issues of Tesla.

Tesla was founded by Martin Eberhard and Mark Tarpenning in 2003, with Elon Musk as one of the first investors.

Musk took over the lead engineering and managerial roles after discovering that Tesla was losing $50,000 on each Roadster (its electric sports car model) it sold in December 2006. The redesigned Roadster then sold for $109,000 before it was later discontinued in favor of the Roadster 2 and Roadster Sport, as well as designs targeted at larger markets. The Model S (family sedan) prototype was unveiled in 2009, and it received over 2,000 orders, with customers putting down a minimum $5,000 down payment. The Model S received approximately 12,000 orders by 2012 when deliveries began. It is manufactured in a California factory purchased from Toyota. The Model X (family SUV) is planned for release in 2014. An IPO in 2010 that involved a strategic partnership with Toyota (3% stake) helped provide needed cash, but Tesla did not become profitable until 2013.

While it is beginning to expand internationally, Tesla largely competes in the U.S. where the automotive industry has historically been dominated by GM, Ford, and Chrysler. In 2009, the market share of the Big Threedropped below 50 percent for the first time as a result of increased competition from German, Japanese, and Korean auto manufacturers. U.S. automakers profited during the SUV crazeof the 1990s, but were slow to adapt to shifting customer preferences for less expensive, more fuel-efficient vehicles in the 2000s.

Suggested Questions:

Analysis of internal and external environment

1-Conduct a PESTEL analysis to identify the forces affecting car manufacturing of alternate energy vehicles.

2-Conduct a SWOT analysis to analyze internal and external conditions Tesla must consider going forward.

3-Using VRIO analysis, evaluate whether Tesla has a sustained competitive advantage.

 

Strategy formulation: Focus on Business, Corporate, and/or Global Strategy

4-How does Elon Musk constrain Teslas options?

5-How has Tesla departed from existing auto industry practices?

 

Strategy implementation: Focus on Recommendations and How to Execute Them

6-What short-term objectives are required for Tesla to survive?

7-What are the primary elements of Teslas internal and external environment that need to be addressed for it to achieve a sustained comp

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more