Posted: March 8th, 2021

Pricing and revenue management | Marketing homework help

A case analysis, should be focus on answering every questions (use concept of lecture slides). Calculations and conjoint analysis may be required.  

Need 5 pages

Firstly,need a background 

Explain the following three questions in three paragraphs :Should I make tactical moves like launching new SKUs and new price points? Should I continue to tinker with the grammage? Is there a strategic move?”

 Then, give clear guidance to Kulkarni and explain the factors that drive Parle-G’s pricing in the report, and then delve into your recommendations.

Finally, explain the long-term and short-term impact of your recommendations separately.

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