Posted: February 6th, 2021

Strategic marketing basics – sustainability

Consider what you learned in the experience and respond to the following in a minimum of 175 words in APA format. Please use Journal article references that no greater than 5 years old.

1. As a marketing manager, how does a focus on sustainability inform your tasks and activities?

2. Pick a company or brand within the United States that you are familiar with and share an example of how the company has incorporated sustainable practices.

3. Why is it important to take a sustainable approach?

4. What partnerships and collaborations might a company enter into in order to maintain effective sustainability practices?

5. How might sustainability contribute to customer satisfaction?

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